Difference between brick and mortar or brick and morter

In the exploration of brick and mortar versus brick and morter, it’s crucial to begin by addressing a common misconception: the latter is a misspelling of the former. Brick and mortar refers to physical premises used for business operations, traditionally constructed from bricks and mortar, whereas brick and morter is simply an incorrect spelling of this phrase. This distinction underlines the importance of accuracy in language, especially when discussing business models and architectural terms.

Quick Facts Table

AspectBrick and MortarBrick and Morter
MeaningPhysical stores or businessesMisspelling of “brick and mortar”
UsageWidely used to describe physical shopsNot used due to being a misspelling
SignificanceRepresents the traditional retail business modelNone
ExampleA brick and mortar store like a bookstoreN/A

Difference Between “Brick and Mortar” OR “Brick and Morter”

Definition of Brick and Mortar

Brick and mortar refers to physical business premises that customers can visit, embodying the traditional retail or service model. These locations are often built from actual bricks and mortar, highlighting the term's architectural roots.

Definition of Brick and Morter

Brick and morter does not have a definition as it is a typographical error of brick and mortar. This misspelling does not convey any recognized meaning in the context of business or architecture.

Origin of Brick and Mortar

The term brick and mortar originated from the construction industry, denoting buildings made with brick and mortar, eventually metaphorically representing the physical presence of businesses.

Origin of Brick and Morter

As a misspelling, brick and morter does not have an origin distinct from brick and mortar. It likely arises from typographical errors or misunderstandings of the correct phrase.


  • Brick and Mortar: /ˌbrɪk ən ˈmɔːtər/
  • Brick and Morter: The incorrect term would presumably be pronounced similarly but is not recognized as a valid term.

Comparing Brick and Mortar and Brick and Morter

FeatureBrick and MortarBrick and Morter
ContextBusiness, ArchitectureMisspelling
CorrectnessCorrect spellingIncorrect spelling
ImplicationPhysical business modelNo implication

The comparison clearly shows that brick and mortar is a meaningful and significant term in both the business and architectural contexts, while brick and morter is not a valid term and does not carry any implications or relevance.

Usage in Sentences with Explanations

Use of Brick and Mortar in Sentences

  1. The brick and mortar shop on Main Street has been serving the community for over fifty years.
    • This sentence emphasizes the longstanding presence of a physical store in a community.
  2. Many online businesses are exploring brick and mortar locations as part of their expansion strategies.
    • Here, the term signifies the shift from digital to physical retail spaces.
  3. The charm of brick and mortar bookstores is unmatched by digital counterparts.
    • This highlights the unique appeal of physical bookstores.
  4. Entrepreneurs often face the decision of starting a brick and mortar business or an online platform.
    • Indicates the choice between physical and digital business models.
  5. The brick and mortar retail landscape is evolving with technology.
    • Suggests that physical retail spaces are adapting to incorporate technological advancements.

Use of Brick and Morter in Sentences

As brick and morter is a misspelling, it would not be used correctly in any sentences. Correct usage always requires the proper spelling, brick and mortar.


The comparison between brick and mortar and brick and morter reveals a fundamental aspect of language and terminology: accuracy matters. While brick and mortar is a term rich with implications for business and architecture, brick and morter serves as a reminder of the importance of spelling in maintaining the clarity and precision of communication.

Commonly Asked Questions

  • What does “brick and mortar” refer to?
    • It refers to physical business locations that customers can visit.
  • Is “brick and morter” a correct term?
    • No, it is a misspelling of brick and mortar.
  • Why is “brick and mortar” important in business?
    • It represents the traditional model of retail and service businesses, offering physical spaces for customer interaction.
  • Can “brick and mortar” businesses also be online?
    • Yes, many brick and mortar businesses also operate online platforms to complement their physical presence.
  • How is the spelling “brick and morter” commonly corrected?
    • It is corrected to brick and mortar, which is the proper spelling of the term.

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